With over 15 billion page views a month Tumblr has become an insanely popular blogging platform. Users may like Tumblr for its simplicity, its beauty, its strong focus on user experience, or its friendly and engaged community, but like it they do.
High Scalability - High Scalability - Tumblr Architecture - 15 Billion Page Views a Month and Harder to Scale than Twitter (via engineering)

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